Advice from DC’s “Answer Man”

It was during our August meeting that DC’s “Answer Man” Bob Rozakis visited Pronto Comics. Bob got his start in comics working on the pro-zine “The Amazing world of DC Comics.” While working at DC he worked on (either as a writer or editor) Superman, Action Comics, Detective Comics, and ‘Mazin Man. Between 1981 and 1998 he ran DC’s production department.

While talking to Pronto Comics, he gave an informative and entertaining talk about the history of comics and graciously answered our questions, while imparting advice to us.

– Currently people are looking for entertainment.

– Better to get one good stand alone issue, then 12 padded issues.

– Tell as story in an issue. Give the audience their monies worth. It worked well for early Vertigo.

– Companies need to pay attention to what is coming up and trending.

– Trends cycle every 10 to 15 years.

– Creator owned independents is the most innovative work.

– The big 2’s mindset is-“this is what we do and that’s it.”

– Pronto is an ideal spot, because we are publishing and getting something done.

– Pronto should build a fan base and show we can sell.

– Try to appeal to younger readers, but make sure you pick your age carefully.

– Kids are interested, but price is a factor.

– Comics have gotten caught up in Trade Paper Back fever.

– Print-on-demand levels the playing field.

– Everything is going digital.



Advice from July’s Guests

This past July Pronto hosted Rebekah Isaacs and Jon Price the artist/writer team behind 12 Gauge’s Magus. They were kind enough to spend the evening with Pronto, sharing some of their advice and experiences as comic creators on the rise.
On Networking
School and professors can help
Networking communities and events (like Pronto) are good opportunities
Conventions are good as well
Send your stuff where ever you can
Build relationships cause people talk to each other
On Pitching
San Diego (or any large con) is not a good place to pitch to an editor
Editors are more likely to read a quick 1st issue
emails are a great way to go for artists, but nothing over 10 mb
Be confident in yourself and your idea
Have a small, well put together pitch
– 1 paragraph synopsis
– Very tight thumbnails
– Condense your premise down to one sentence
The nicer you are and more professional the better
On Approaching an Artist
Look for one just out of school
On the cusp of breaking in, but hasn’t gotten anything
Ask, “What are you working on?”
Still look to DeviantArt, Drawing Board, Pencil Jack an others
Being able to pay anything shows you’re serious
$25 a page minimum
On Getting Published
Companies don’t want to pick up full series
They like mini-series
Image isn’t the pickiest
They require first 5 pages, full art (they like pages)
They are a good gateway company
On Being Published and in the Industry
Being published is good but not a magic bullet
12 Gauge did an 80/20 split on Magus
Bulk of profits does got co creators
Magus sold ok, but the creators didn’t make any money
The profit margins are better in trades
Graphicly is a good company to work with for putting out your content
Comics are a small community, so don’t be a dick, people will talk.
Social media and interviews are a good way to promote your book
On the CGS Super Show
Excellent show
A very supportive group of people
People who go are there to spend money
Good for commissions
One of the best shows to sell and make money
Highly recommended con

The Retailers’ Point of View

Mike Bradley, the owner of Collectors Kingdom in Huntington Station, Long Island, visited Pronto Comics at June’s monthly meeting to give us his opinions as a comics retail professional.

Mike Bradley at Pronto

Mike Bradley at Pronto

2 Special Guests

Originally billed as an evening with Ken Knudtsen (pronounced Nood-sen), we lucked out that he brought his friend and fellow comic professional Jerry Ma. For those who don’t know Ken is the writer/artist of My Monkey’s Name is Jennifer, Crowpsey/Rufus & Cleveland, and I hate Zombies. Jerry is a graphic designer, T-Shirt Designer and Art Director of a comic anthology Secret Identities.
If the advice given could be boiled down to a word, it would be: Persistence. Also to simplify what it is to work in comics: Sacrifice.
To be more specific though, Ken and Jerry gave a lot of advice on how to network, talk to both fans and professionals and promote yourself in a gorilla fashion. so here are some key points that they shared with us: 
On getting work from major companies
No amount of rejection is too much, keep going and be persistent.
Make the big 2 have to hire you. Take a queue for Eric Powell, creator of The Goon. Create enough of a demand/fan base that the companies are forced to give you work.
Stick with your idea, show commitment and consistency.
Don’t do 10 titles with 1 issue a piece, do 1 title with 10 issues.
Go with the project you are most passionate about when deciding what to commit too.
Get at least 1 issue published and have the other ideas Xeroxed, it will show your commitment.
On working The Con
Make sure to walk through and talk to a lot of artists in Artists Alley.
Buy from the people you talk to, who are kind enough to give you advice.
Make sure to give them something as well.
Talk to everyone.
Always ask for submission guidelines from every company you talk too. They vary from company to company.
On working The Table
When behind the table at a con, be engaging and personable.
Don’t just sit there and expect the masses to come to you. Ken and Jerry like to toss an XFL football around when traffic is slow, it attracts attention and is a good conversation starter.
Start a conversation, ask people how they are doing, and if the conversation goes away from comics, let it.
Bring non-comics friends with you to the con, especially if they want to help. They will be even more passionate about selling your book then you.
When you have a table the goal isn’t just to sell books that year, but to get that person to come back to you in 3 years.  

On collaborating with other creators and publishers
Writer if you are unsure about an artist ask for 3 pages.
Set the expectations up right off the bat.
If someone is holding you back, you have to cut them loose.
Make sure everything is set up in a contract.
Creators make money after publishers make back there costs 1st.
On promoting and selling
Look to guerrilla marketing and distribution.
Just cause you are in Diamond, doesn’t mean anything.
Don’t be ashamed to ask you friends to go an buy your comics at a store. Jerry once had 40 asian girls come into Midtown comics to buy his book.
Be creative and shameless.
Make contacts with store owners at the convention. Try to get the retailer to buy 2 books.
In General
You need to have structure.
Constantly be doing something art-wise.
Sacrifice is the name of the game.
You do get rewarded for doing hard work.

Now you don’t have to take my word for it, feel free to read the other side of things by going to Ken’s blog:

Also check out what both Ken and Jerry are working on and doing:

My Monkey’s Name is Jennifer

Crowpsey/Rufus & Cleveland 

I Hate Zombies
Well that is everything. Hope to see you on December 14th for our Creative Meeting. It will be at 7pm at Pronto Pizza on 41st St. between Broadway and 6th Ave.
Take care and Happy Holidays!
Pronto Comics: If one succeeds, we all succeed!

The September Meeting

Pronto is getting ready for the upcoming Cons.

We will have at least 2 new Pronto books ready for the Cons, Into the Void #2 and Pronto Comics Presents #1. Also we will be releasing a monthly webcomic on our site titled, The Pronto Spectacular.

The Spectacular will feature a script by Achilles Yeldell and each page will be illustrated by a different Pronto artist.

On top of these group projects many writer and artists are preparing their own projects for the upcoming cons. So there will be plenty of product ready and available for the Wizard Con in the first weekend of October. Pronto will have a table at the Con so please feel free to come on by and check us out.

For the following Con at the Javitts Pronto will be a presence. Expect to see the Pronto Crew in full force. We will be brainstorming and strategizing at the upcoming Creative Meeting on Sept 14th at Pronto Pizza.

The following month will be big for Pronto, so make sure you keep in touch and keep watching us.