System Failure Signing

Recently on July 16th Josh Cabrera and Ben Schwartz signed copies of their new book System Failure at Collectors Kingdom in Huntington Station, Long Island.

The signing was a product of Pronto’s June meeting that featured Mike Bradley, owner and operator of Collectors Kingdom. Mike came down to Pronto to discuss the best strategies for independent publishers to get into stores. You can read his advice to Pronto in  an earlier posting.

After the meeting Josh and Ben took the initiative and asked Mike about doing a signing at his shop, a few phone calls later and a date was set.

The signing turned out to be a great success for Josh, Ben and System Failure with approximately 30 copies being sold as well as Ben doing sketches for fans. As the signing was happening Mike shared a little more advice about the benefits of signings:

You don’t have to compete for attention with other creators, like at a convention.

All the money made is profit, since there is no overhead for a table and the signed copies were selling for $5.

It is direct interaction with the comics fan base.

Every book sold is to a brand new fan.

To see photos from the signing you can go here, to keep on top of all the Pronto news, job listings and general fandom feel free to like our facebook page, and as always to read our latest comics go to

Comics in Conversation

I wonder how many times we’ve all had this exchange:

Hello. What do you do?

Oh, I write/draw/color/edit/promote/sell comics.

Oh… I love stand-up comedy!

No. Comics like comic-books/comic-strips. Sequential art.

Oh. I didn’t know they still made those things… Do you work on Superman/Spider-Man/Batman?

No, comics as a medium has expanded steadily since the 1960s to encompass a wide-range of content like the medium of television/film/literature/painting does.


Actually, you’d be surprised how many comics have important/shocking/moving content about anything and everything.


Yeah. I exaggerate. But we’ve all had bits and pieces of that conversation at least once. I know I have. Multiple times. Sometimes with the same person… But that just might be because I’m constantly trying to have conversations about comics with everyone. I brought a reprint of “Amazing Spider-Man” #1 with me on my first day of a Shakespeare summer program in Milbrook Meadow, Rockport, Mass. when I was probably around twelve-years-old. I remember telling my father “I’m going to sit and read it during the lunch break, and maybe someone else who likes comics will notice me!” That practice is pretty nearly how I’ve pushed through every following stage of my life: Bring the comics, see who shows up. Make it as much fun as possible. Convince more people to show up next time. Repeat. Now I bring my comics on the subway and try to start conversations with my fellow passengers about my reading material. I want comics to be more visible, because that’s what the industry may lack most: visibility. I’ve written a great deal about that on The Long and Shortbox Of It.

Ever since I took a week-long workshop class at the Center for Cartoon Studies in the summer of 2007, I realized how tremendously important it is to spend at least some time with a community of other people who ‘get’ it. People who love comics and make comics. People like the people you’ll meet at a Pronto meeting. I discovered that it is absolutely invigorating for a comics creator such as myself. And so I try to make it happen as much as I can. Hopefully, slowly, we will together suceed in expanding our community so that the width and breadth of comics being produced is so enourmous that the width and breadth of comics readers expands with it, creating an even broader base of people with which to talk comics!

~ @JonGorga